Category killer
From Wacklepedia - The Free Encyclopedia
Category killer is a term used in
marketing and
strategic management to describe a
product,
service,
brand, or
company that has such a distinct
sustainable competitive advantage that
competing firms find it almost impossible to operate profitably in that industry. The existence of a category killer will eliminate almost all market entity, whether real or virtual. Many existing firms will leave the industry, thereby increasing the industry's
concentration ratio.
See also
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